Analyse Local Managing Director, Luke Gorham, shares the thinking behind the updated product structure and what it means for the future of the platform.
Over the years, Analyse Local has continued to evolve significantly. What began as a collection of focused services has grown into a broader platform supporting local authorities across revenue maximisation, forecasting, audit and insight, becoming an increasingly important part of clients’ core operational workflows.
As Analyse Local has grown, so has the way clients use our software, with services increasingly working together as part of wider processes and long-term planning.
From today, the 12th of May, clients will begin to see updated product names and branding across Analyse Local.
This is not about reinventing Analyse Local, but about evolving the structure around the services our clients already know and trust. This updated structure is designed to better reflect how the platform is used today whilst also creating a clearer foundation for future growth and development.
Creating a Clearer Structure
As Analyse Local has grown, it became increasingly clear that our product structure also needed to evolve.
Many of our services developed in response to specific market changes or client challenges. Whilst this allowed us to build specialist solutions, it also meant our structure became less reflective of how clients were actually using the platform in practice.
The updated structure introduces three core solution pillars:
- Maximise – Focused on identifying opportunities and supporting revenue maximisationÂ
- Insight – Focused on data, forecasting, analysis and workflow supportÂ
- Verify – Focused on validation and audit supportÂ
The introduction of these solution pillars allows services to sit together more naturally, creating a more connected experience for clients whilst supporting future development across Analyse Local.
To help visualise the updated structure, the table below shows how existing product names will begin appearing across Analyse Local from today, the 12th of May:
| Existing Name | Updated Name |
| RV Finder | Maximise Business |
| CT Finder | Maximise Domestic |
| Forecasting | Insight Forecast |
| Virtual Rates Manager | Insight Assist |
| 2026 Rates Liability Calculator | Insight Calculate |
| SBRR Audit | Verify Validate |
What This Means for Clients
Importantly, this evolution does not change how clients access or use our services today.
There are no changes to functionality, access or support, and clients will continue working with the same teams and using the same trusted services they rely on today.
Looking Ahead
For us, this evolution reflects both how far Analyse Local has come and where we are heading.
As client requirements continue to evolve, we want to ensure our services continue developing in a way that remains scalable and aligned to the changing needs of the sector.
The trusted services, expertise and relationships our clients know today remain at the centre of everything we do. Ultimately this evolution is about making Analyse Local, clearer and better connected for the future.
We encourage you to explore the updated website to see how the new structure is beginning to connect together across Analyse Local. If you have any questions regarding the updated product names or structure, please contact your usual account manager or email info@analyselocal.co.uk.