Why Grassroots Sponsorship Matters

For most of us the hot weather sparks the annual dusting off of our swimming costumes to cool off in a local pool or stretch of coastline – but for Katie Lee swimming is in her DNA and something she does almost daily. 

Since the age of 4, Katie has been swimming and entered the competitive world at age 9.  As parents know, having a child who excels at sport is both time-consuming and expensive, and requires commitment. 

Susan Lee has dedicated the last 13 years to supporting her daughter’s growing talent.  Sue, who has worked in the Business Rates world for the past 26 years, has found sponsorship invaluable. 

Analyse Local is a Manchester-based business whose expertise helps Local Authorities maximise the revenues they receive from commercial businesses through business rates. By helping Local Authorities identify and recover revenues that may otherwise be missed, our work supports the wider public sector budget, which can help fund local services and facilities, including leisure and sporting amenities. 

Luke Gorham, Managing Director of Analyse Local explains why this kind of sponsorship works; “As a public sector focused business, supporting a young person who has depended on Local Authority based amenities at several venues across Salford Community Leisure, is a win-win for us.  We are happy to underpin the costs of training, whilst recognising the value in locally based facilities which are available to everyone. Grassroots sponsorship is a natural extension of that, helping to support young talent while recognising the role local facilities play in communities.” 

Katie recently represented Aquatics GB at an open water event in Leicestershire, continuing to build on an impressive season of performances. She also competed in eight events at the British Summer Nationals in Sheffield, where she was crowned British National Champion in the 200m Individual Medley. 

It is a fantastic achievement and a clear reflection of Katie’s hard work, dedication and the support network helping her continue to progress.  

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